Portofino Marketing Agency Blog

By Ahmad Fuad
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Introduction

​Every company has its own strengths and weaknesses; hence, every company should always seek to improve in its field. Even the biggest and most successful companies around the world have their weaknesses. Therefore, a company should continually strive to develop its capabilities, competencies, and skills.

By Ahmad Fuad

​Introduction

​There are two distinct approaches that companies apply: the market orientation approach and the product orientation approach. The product orientation approach is based on manufacturing high-quality products, while the market orientation approach relies on producing products based on customers’ needs and wants.