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Introduction
Customer's path to purchase is more than a simple transaction—it is a complex journey that begins long before a sale and continues far beyond it. Understanding this consumer decision journey is the first critical step for any business aiming to achieve sustainable growth. However, the journey is fraught with risk, as customers can easily disengage at any point, leading to customer-switching behavior that directly impacts the bottom line.
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By Ahmad Fuad
Introduction Marketing is one of the core pillars of any business, acting as the crucial link between a company and its customers. More than just advertising or sales, it is a strategic process that helps businesses understand and meet customer needs profitably and sustainably. By aligning with other departments, marketing drives value creation, brand growth, and informed decision-making. This blog explores the key concepts, objectives, and importance of marketing, as well as the role of market research, environmental analysis, and cross-department collaboration in achieving business success. |
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